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AuctionTime Reaches More Heavy Machinery Buyers
AuctionTime is the premier online auction platform for heavy machinery, farm equipment, trucks, trailers, and more. The platform’s weekly online auctions attract a motivated pool of active bidders looking for excavators, dozers, skid steers, forklifts, cranes, and other assets in demand across construction, forestry, landscaping, and industrial markets.
A Better Way To Sell
Selling heavy equipment on AuctionTime is easy, whether you sell assets on your own or find an auctioneer or dealer to do a consignment sale for you. Sellers choose the auction date that fits their timeline, and assets are sold from where they sit; no need to transport them to an auction site. To stand out in a competitive market, you can maximize your reach with ads in Sandhills Global brands that serve construction-related markets, such as Machinery Trader, MarketBook Canada, CraneTrader, LiftsToday, ForestryTrader, and Tree & Landscape Equipment Trader.
Assets posted on AuctionTime.com are also advertised in weekly print editions of AuctionTime magazine at no extra charge. The magazine is distributed throughout North America and provides up to four weeks of exposure before the auction. Sellers can vie for prime advertising space on the front cover during special auctions held every Thursday morning. Construction equipment assets are allotted three ad spots on the cover, with the other spots divided between the trucking and farm equipment industries.
Premium Exposure, Premium Results
In the weeks before the sale, AuctionTime heavy equipment listings are also listed on MachineryTrader.com and any other relevant Sandhills trade sites, like CraneTrader.com or LiftsToday.com, as well as their corresponding apps, where auction assets appear at the very top of users’ search results in those categories. The combination of broad exposure and targeted marketing creates larger bidding pools and higher selling prices.
Add Pre-AuctionTime
Another way to boost your assets on AuctionTime is to upgrade with Pre-AuctionTime. This option gives equipment a chance to sell to retail or wholesale buyers before the auction date. About 40% of assets listed with Pre-AuctionTime sell before the auction. Assets that don’t sell in advance move automatically to AuctionTime where they often attract a larger pool of bidders and sell for better prices due to the extra exposure they received leading up to the sale.
Start Selling
Contact your Sandhills rep today to learn more about the AuctionTime platform and marketing strategies, or to start selling at auction.
A version of this article first appeared in Sandhills Magazine. You can find current and back issues in the Sandhills Magazine Archive.