Powerful Online Wholesale & Auction Platforms Reach A Global Pool Of Truck Buyers

Every dealership occasionally has assets that are more of a challenge to offload. Maybe it’s an off-brand truck, an older model that is now less popular, or a high-mileage vehicle taken in on a trade. Whatever the reason, you want to move it quickly. Selling at wholesale or auction often produces the best results for these types of assets. Pre-AuctionTime, AuctionTime, and Equipmentfacts are the premier wholesale and auction platforms, providing unmatched exposure and profitable results.

Wholesale + Retail Opportunities

Pre-AuctionTime offers an all-in-one sales opportunity that targets retail, wholesale, and auction buyers simultaneously, giving you a chance to sell it before it hits the auction block. If the asset remains unsold by the auction date, it automatically transitions to auction as planned.

When you check the Pre-AuctionTime box when adding an asset to AuctionTime, it is advertised to retail buyers and Fast Track Iron’s exclusive network of wholesale buyers on TruckPaper.com at no additional cost. Sellers can increase the odds of a quick sale by placing an aggressive price on the truck on TruckPaper.com. Retail buyers on the site won’t know the asset is scheduled to be auctioned.

Premium Pre-Auction Exposure

To increase exposure, two email blasts are sent to dealers, one immediately after the asset is listed and the other just before the auction day, to create a sense of urgency with buyers. Both emails include asset details, a link to the online listing, the auction date, and buttons to buy the item and apply for financing through CurrencyFinance.

Roughly 40% of assets listed on Pre-AuctionTime sell ahead of the auction. Items that move to AuctionTime benefit from increased marketing leading up to auction day, which can attract more bidders and lead to higher selling prices.

Online Auctions

The AuctionTime online-only auction platform offers sellers convenience, flexibility, and low fees. There are no long-term commitments or contracts, and no need to transport trucks and trailers to an auction site. With weekly Wednesday auctions, sellers can choose an auction date that fits their needs. Auctioneers and dealers can manage the entire process for customers, including answering bidder questions, collecting winning bids, and issuing a check to the customer.

Assets are advertised in print in AuctionTime magazine for up to four weeks before the sale and online at AuctionTime.com and TruckPaper.com, where they receive prominent placement in search results, which attracts a global pool of bidders on auction day. Auctioneers can track results with the Bidder Map app, which shows the geographic location of bidders, including first-time bidders.

Simulcast Live Auctions

Some buyers still like to get out to inspect an item in person and kick the tires at live auctions, while others like the ease and convenience of bidding online. Equipmentfacts attracts both in-person and online buyers with simulcast video and audio from live on-site auctions.

In addition to a massive bidder pool, auctioneers using the platform unlock marketing and pre-bidding on Equipmentfacts.com and TruckPaper.com prior to the auction date. Equipmentfacts staff provide the hardware and assistance with tasks such as uploading the sale catalog, bidder registration and approvals, submitting online bids to the auctioneer, answering bidder questions, and clerking the sale.

Expand Your Truck-Selling Options

Contact your Sandhills rep to learn more about wholesale and auction options.

A version of this article first appeared in Sandhills Magazine. You can find current and back issues in the Sandhills Magazine Archive.