Big 3 Auctions Helps Retiring Farmers Maximize Auction Results With AuctionTime

At the 2025 Sandhills Global Forum, industry professionals gathered to share insights, connect with peers, and discuss what’s driving success in today’s equipment marketplace. During the event, Terry Nelson of Big 3 Auctions sat down with us to talk about his experience in the auction industry and how his company helps retiring farmers get the most value from their equipment.

Building Value Through Experience & Attention To Detail

Nelson shared how his passion for the auction business led him to start Big 3 Auctions after several years in the industry. After leaving his previous company, he took time to plan his next move and ultimately built a full-service auction operation. Today, Big 3 Auctions is supported by a team that includes sales representatives, office staff, marketing support, transportation, and cleanup crews, all focused on delivering a smooth auction experience.

What sets Big 3 Auctions apart, Nelson says, is a strong focus on details, especially during retirement auctions. As he walks through farms with sellers, he takes notes, listens closely, and helps them see their operation from a buyer’s perspective. “I’m trying to build all the value I can for that customer so when he retires, he gets everything he deserves and is happy with the sale,” Nelson explained.

Why Big 3 Auctions Chose AuctionTime

When choosing an auction platform, Nelson said AuctionTime stood out for several reasons. “There are three things that it takes to be successful,” he said. “Search engine marketing, volume of registered bidders, and marketing, and you guys fill all those walks.”

By combining AuctionTime’s reach with a hands-on, detail-focused approach, Big 3 Auctions helps retiring farmers maximize their auction results with confidence.

Watch the full Forum video to hear more from Terry Nelson about how Big 3 Auctions helps retiring farmers succeed.